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upscale: UHP skayl
in the upper levels of a particular category, especially one relating to the standard of living: coined in the late 1960s to refer to people in the upper levels of income, education and social standing |
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Example: |
"Unlike Kentucky Fried Chicken, the distinct leader, Sisters is an upscale fast-food experience. It's going after the dining-room market as well as the carry-out business." |
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